Bank Marketing News
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Bank Marketing News

Credit Card Mailings up 83%: Issuers Indicate Economic Recovery Near

"We are being repeatedly reminded that anybody betting against the US consumer ends up on the losing side."<< MORE >>

Relationship Marketing Could Help Diminish Resentment About Banking Fees

The survey found that consumers described trust in a financial brand in very similar ways to trust in personal relationships, with more than 75% placing honesty and....<< MORE >>

Rate Trends: M2M, Y2D and Y2Y

Monthly feature published on or about the 21st of the month provides a table of rate trends for a variety of loan and deposit products. Periodically, charts are included. This month's table indicates deposit and loan rates continue to fall with slight upward pressure on checking related fees.<< MORE >>

J.D. Power and Associates Credit Cards Sastisfaction Report

Overall customer satisfaction with their credit cards rebounds slightly from 2009, but loyalty continues to decline. American Express ranks highest in credit card customer satisfaction for a fourth consecutive year.<< MORE >>

Small Business Lending: Is there a role for Credit Unions?

Credit unions, not banks, may be the real stumbling block to providing additional funding aid to small business owners. According to figures supplied by CUNA.... << MORE >>

It's Alive! Free Checking Decline Exaggerated According to Survey

While free checking accounts remain easily accessible, fees for checking services remain on the rise. The recent Survey found that ATM fees and overdraft fees are up from January 2010. The survey found that:<< MORE >>

Consumers Use Online Banking - but not Bill Pay, Reports Mintel Comperemedia

Twenty-two percent of online banking customers have never paid a bill online at all, whether a loan payment to their bank or to another company.<< MORE >>

KPMG Survey: Mobile Banking Gaining Acceptance in U.S.

Nearly three-quarters of U.S. respondents said that their current bank either does not offer banking through a mobile device or that they did not know if their bank offered this service. Among age groups, U.S. consumers age 16-24 conducted mobile banking the most with....<< MORE >>

Rate Trends: M2M, YTD, YTY

This monthly feature provides the Tale of the Table to depicit the change in trends story: loan and deposit rates continue their slow, steady decline, fees head in the opposite direction.<< MORE >>

Financial Trust Index Reaches All Time High at 26%

According to the authors, all components of trust as measured by the Index are on the rise. Respondents also indicated a significantly lower probability of expected unemployment.<< MORE >>

Accenture Survey Finds “Fundimental” Changes in Customer Relationship

International retail bank executives, interviewed for this study, expect that the post-crisis consumer behaviors of price sensitivity and willingness to shop to continue long term. According to the executives, the primary strategies that banks are employing to boost customer revenues are increased....<< MORE >>

'Worldwide Opportunities for Debit' Report Released by First Data

The First Data study suggests that banks are missing out on a major opportunity to improve debit program profitability.<< MORE >>

New Survey Shows Mobile Banking Usage Nearly Doubled, Yet Still Not Mainstream

According to the report, mobile banking adds costs but still has not been shown to generate revenue. Yet, deposit capture and....<< MORE >>

Americans Reached 25% of Savings Goals Halfway Through the Year

The AmEx study also found that 75% of Americans say that their debt has not increased over the past six months. More than a third (38%) report that their debt has actually decreased. << MORE >>

Consumers Started 2010 with Strong Financial Goals

Regardless of the trade-offs they are making, most people seem to be thinking about how they can be better stewards of their money.<< MORE >>

Pew Research: Six in Ten American are now Wireless Internet Users

Use of wireless connection to the Internet in up 51% over the last year. Minority Americans and those age 18-29 are the most active. Key findings listed include....<< MORE >>

New Customers Acquisition: National Banks Outperform Regional Banks

This J.D. Power study considered the bank shopping and selection process for customers. “While offering a promotional gift, cash award or an attractive short-term interest rate may lead to increased selection by customers, it’s important to keep in mind that the increased selection rate doesn’t necessarily lead to an increased retention rate,” said Michael Beird, director of....<< MORE >>

Gender Earning Gap Among Financial Advisors

"The statistics concerning the compensation of female financial advisers are troubling, particularly in light of the burgeoning economic power women now hold. It is widely estimated that American women today own half the nation's wealth - and that their ownership share will grow to two-thirds by 2030," Professor Quist-Newins said. << MORE >>

Health Savings Account Owners Profiled

Those holding HSAs are primarily over age 45, consider themselves to be of average or better health, and earn between....<< MORE >>

Rate Trends over the 30 days, 6 and 12 Months: Now with Line Charts!

This monthly features displays key deposit and loan rate trends over the previous 30 days, since the beginning of the year and over the past twelve months. Includes line charts showing the rate trends over the past three years.<< MORE >>

Bankers Now Feel Economy Has Turned the Corner: Grant Thornton Survey

“Bankers across the country are starting to become more optimistic about both the U.S. economy and their own local economy,” noted John Ziegelbauer, national managing partner of Grant Thornton’s Financial Institutions practice. “Their optimism about the economy is spilling over into their own banks, with bankers reporting that they are also cautiously optimistic about the number of people they expect to hire in the coming months. << MORE >>

What Influences the High Net Worth Investor?

According to the latest study from Phoenix,it's.... << MORE >>

Rate Trends from Previous Month, First of Year, Twelve Months

Deposits rates somewhat stable over the last month, but are dramatically down from last year. Ninety day CDs, for instance, are down more than 50% over twelve months. Bill pay fees still on the rise. Auto loans inching down. Mortgage rates down as well.<< MORE >>

HarrisPoll: Bank Credibilty Doubted

Very Few Americans Find Statements by Financial Institutions Completely Believable<< MORE >>

Credit Union is First in U.S. to offer Smart Card

The reluctance to adopt the technology, however, places U.S. travelers abroad at a disadvantage. U.S. card holders find it more difficult to use their magnetic stripe cards in countries that have standardized on EMV technology. That's especially true in situations involving unmanned payment terminals such as ticket kiosks at railway stations or payment stations at parking garages.<< MORE >>

Experian Ranks Top 20 Major U.S. Metropolitan Areas by Average Debt Per Consumer

Seattle leads with the highest debt, but its residents are managing credit well<< MORE >>

comScore Releases 2010 U.S. State of Online Banking Report

Study finds that consumers put additional emphasis on customer service when opening new accounts. And while online bill payment has grown, it has still not reached full market potential. To improve bill payment penetration, financial institutions need to....<< MORE >>

Consumer Spending Index Explained

Our economy is primarily driven by consumer spending, and Deloitte says that consumer spending is up for the second consecutive month. What does that mean, and have we turned the corner?<< MORE >>

Social Media Combats Consumer Distrust

... Mintel concludes, based on this finding that the diverse number of ways people use such sites leaves a window open for financial institutions to make meaningful connections with unlikely customers and build loyalty with current ones.<< MORE >>

Study Finds Those who Stop Paper Bills and Statements Are More Satisfied Consumers

The national PayItGreen Survey 2010 finds that consumers who switch to online-only statements and bill pay report greater satisfaction with their bank and/or credit union. Compared to paperless consumers, those who receive statements by mail are 10% less....<< MORE >>

Customers say "Bigger is not Better"

JD Power finds some of the largest U.S. banks were ranked low for overall retail customer satisfaction. The survey implies that based upon the differences, customers will likely....<< MORE >>

Rate Tends for M2D, Y2D and YTY

Mortgage rates are the only product trending up through the first quarter of 2010. Bill pay fee averages have nearly doubled in last six months. According to the chart,...<< MORE >>

Consumers Respond to Location-Based Mobile Ads at Significantly Higher Rate

Luth Research Survey finds 10% of cell phone users respond to location generated ads at least once per week—and those that do....<< MORE >>

Small Business Survey Finds Online Marketing Under Used

Citibank's latest small business survey reveals surprise: Small businesses are not using electronic media for marketing.<< MORE >>

Survey Finds Financial Security Declining in Importance

U.S. concerns about safety of online transactions at highest level since start of Unisys Security Index three years ago.<< MORE >>

Survey Finds Mobile Banking a Priority for Community Banks

A survey from Pacific Coast Bankers finds that more than half of all community banks are planning to add mobile banking services in the next eighteen months. Of the 21 mobile banking companies identified in the survey, 36% use....<< MORE >>

What Makes for an Ideal Banking Relationship?

Customers find most banks less than ideal in ath Power Consulting's 2010 Ideal Banking Survey. << MORE >>

ABA Reports that Fewer Consumer Loans are Late

The Bulletin also reported that delinquencies fell on loans for boats, RVs, mobile homes and home improvement. Most notably, delinquencies in credit cards issued by banks....<< MORE >>

Want Loans? The action may now be with used cars

"We are pleased to report strong fourth quarter.... especially given the difficult market conditions we faced," said Tom Folliard, president and chief executive officer. Our....third consecutive quarter of year-over-year increases in unit sales and earnings." << MORE >>

Emotion Sells: Consumers Feeling Positive, Finds Emotion Index

"Technology products may be your competition even if you are not a technology company. Money spent on tech products is at the expense of...<< MORE >>

Bankrate Releases "Rewards" Checking Survey

A survey of features in may be the first "Rewards" checking survey, conducted by Bankrate.com.<< MORE >>

Checking Rates Going Up? Loan Rates Fall

Rates paid on interest bearing checking accounts may be rising, but term deposit rates continue their downward trend. Fees remain mostly stable. Loan rates are beginning to fall as we head into Spring.<< MORE >>

Insurance Marketing and Lead Generation Trends

The survey asked Senior Market Advisor subscribers, licensed insurance advisors serving the senior market, to provide their thoughts on the state of the industry. Questions included ....<< MORE >>

Disorganization Proves Costly

According to the recent Consumer Reports poll, 24% of those claiming to be well organized had either lost or forgotten about critical paperwork. Among all respondents, 16% had lost money or incurred a charge because of ....<< MORE >>

Retirement Survey: Confidence Up, Funding Down

Americans’ confidence in their ability to retire appears to be stabilizing, now that the economic volatility of the recession has abated, but their self-described preparations for retirement continue to erode, according to the 2010 Retirement Confidence Survey. However, the Study also finds that a growing number of American workers are also planning to delay retirement—which may have negative implications for the U.S. job market where unemployment is high and layoffs continue to grow. As older workers stay at their jobs longer, the study finds that fewer existing jobs are likely to open up.<< MORE >>

Millionaires are Bouncing Back: 16% more in 2009

The number of U.S. millionaires grew 16% TO 7.8 million in 2009, according to the latest study from the Spectrem Group. This rise follows a sharp decline in 2008. Households worth $5 million or more increased 17% to 980,000.<< MORE >>

Banks Have a New Troubled Asset: Their Customers

Guardian Analytics and Ponemon Institute Study highlights 40% of small and medium businesses change banks after a fraud incident.<< MORE >>

BofA to drop Debit Card Overdraft Fee

BofA will drop overdraft charges for debit card transactions—they will simply not allow the transaction to go through. Also, BofA has announced that they are paying a $75 bonus to open their new "My Access" checking account. Terms include.... << MORE >>

Equifax Study: Business Failures on the Rise, Small Business Bankruptcies on the Decline

According to the Equifax study, fourth quarter 2009 data indicated that there were both improvements and setbacks notable in the trends for commercial bankruptcy, business failure and delinquency. << MORE >>

Experian Study Profiles Demographics of Digital Marketing Channels

Experian Marketing Services released today the results of its annual digital benchmark survey. This updated study aimed to profile consumer behaviors and preferences for 2010 with regards to text messaging, cell phone, email and internet marketing channels.<< MORE >>