Bank Marketing News: Aite Group studies online banking

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Bank Marketing News: Aite Group studies online banking

Aite Group studies online banking

In a new report, "Online banking: Moving toward a new paradigm," Aite Group LLC forecasts that by 2010, 13% of checking accounts will be opened online in the United States, up from 3% in 2006.

Aite recommends that online banking channel vendors offer value-added services, such as online marketing outsourcing, to remain competitive. Vendors mentioned in the report include CheckFree Corp., eFunds Prepaid Solutions, MasterCard Remote Payment and Presentment Service, Metavante Corp., Princeton eCom, Visa ePay and Western Union.