The editors of Target Marketing magazine have brought together a group of contributors who make it their business to help companies directly market their products and services effectively, profitably and by the numbers.  The Secrets of Direct Marketing Arithmetic is Target Marketing’s #1 selling How-to Guide.  According to the publisher, the contents of this $24.95 book include:

• Bob Hacker contributes six powerful direct marketing calculations that are so easy you can do them on a cocktail napkin in “Direct Mail Arithmetic the Easy Way.”
• “Lifetime Value 101,” by Alan Weber, shows you how to spend wisely to acquire customers and includes two easy-to-use worksheets for your own calculations.  
• Don’t let space advertising eat up your budget; understand the numbers involved with Timothy Finley’s “Getting Names Off-the-Page.” 
• Plus, there’s Gary Hennerberg’s “The Arithmetic of Getting Leads” and more.