Fifth Third Bank Achieved a 4.04% BOOKED LOAN result when they targeted their mortgage customer base with Financial Marketing Systems' unique home equity loan direct marketing system.  Their cost of acquisition was only $49.28 per loan.

Mining your customer data base can produce some very special results.  At Financial Marketing Systems, Inc. that's what we do for our clients.  In fact, it is common for us to achieve response rates far above industry norms which means low acquisition costs.

Using the valuable data in your mortgage customer files we actually compute an estimate of your customer's equity loan BorrowingPowersm for each and every one of your mortgage customers.  Our estimates take into account the potential appreciation they may have experienced since financing their home.  More important, we translate the estimate of their BorrowingPowersm into monthly payment information.  It is the monthly payment that drives their increased interest and subsequent high response rates.  It is common for us to achieve 3% to 4% BOOKED LOAN response rates.  In Fifth Third's case it was 4.04%.  This is truly, one-to-one marketing.