AT&T Inc. and Citigroup Inc. will extend their consumer credit card relationship long-term, according to both companies.

AT&T Knowledge Ventures, the licensing arm of San Antonio-based AT&T (NYSE: T), will continue licensing the AT&T brand to Citigroup (NYSE: C) to issue the AT&T Universal Platinum Card and AT&T Universal Rewards Card. 

Target Marketing Magazine identifies Citigroup as mailing the most volume among all financial services companies. BankmarketingBlog.com speculates that under Citi, the AT&T credit cards may be the most heavily marketed financial products in the United States.

The two credit cards already offer calling benefits, loyalty programs and special rates on cell phone insurance to cardholders.

Raja Rajamannar, executive vice president of Citi Cards, says Citigroup and AT&T have provided benefits to cardholders since 1998.

Abha Divine, president and chief executive officer of AT&T Knowledge Ventures, says the companies are planning to offer some additional offers and rewards promotions throughout the year.

Citigroup is a global financial services company with operations in consumer banking and credit, corporate and investment banking, insurance, securities brokerage and asset management. It has 200 million customer accounts.

AT&T markets IP-based communications services to businesses and high-speed Internet, local and long-distance telephone, directory publishing and advertising services to businesses and consumers.

Source: San Antonio Business Journal, January 12, 2007