FARMINGTON HILLS, MI, February 12, 2009: According to the latest report from Morpace, 80% of adults who actively use the Internet are now enrolled in their bank's online banking service. Among Online users aged 18 to 34 are the most active segment (89%), and those 55 and over the least active (71%).

"No other demographic variable. including income, gender, marital status or ethnicity. is as predictive of participation in online banking as is age," said Tim Taylor, Vice President of the Financial Services Practice at Morpace.

"While the fact that younger online users are more likely than older individuals to use online banking is to be expected, it's the extremely high level of online banking penetration among younger online users which is so noteworthy," added Taylor.  "It's conceivable that close to 100% saturation may be achieved eventually in the younger demographic. That has large implications for banks as they consider investments in physical assets versus virtual ones."

Morpace Omnibus Study interviews were completed in late January with 1,010 consumers selected from an Internet panel of adults aged 18 and over. The sample reflects the demographic profile of the U.S. population.

About Morpace Inc.

Morpace is a full-service survey research and consulting organization specializing in automotive, financial services, health care, retail and technology. Morpace has global expertise in providing innovative proprietary solutions to clients in four core areas: market definition and segmentation; product development and pricing; brand and image positioning; and customer satisfaction and loyalty. Morpace serves national and regional banks and other financial institutions.

Established in 1941, Morpace Inc., an ISO 9001:2000 certified organization, is one of the largest privately held marketing research firms in the United States. Headquartered in Farmington Hills, Michigan the company has offices in Irvine, California; New York City; and London, England.