Toronto, CN: February 10, 2010:  Global market research firm Synovate reported today that the volume of direct mail credit card offers is starting to rebound.  Synovate attributes the increase in direct mail volume as consumers become more financially confident and resume use of their credit cards.

According to Synovate, U.S. households saw 398.5 million credit card offers mailed to them in the fourth quarter of 2009, an increase of 46% over the third quarter of 2009.

"As the economy recovers, even at a modest pace, we expect credit to become available to consumers, albeit at a higher price," said Anuj Shahani, director of competitive tracking services for Synovate's financial services group. "With innovation on the forefront, credit card issuers are poised for a comeback."

This report found similar results to one by Mintel Comperemedia released at the end of January, which found that there was a 47%increase in direct mail credit card volume from the third quarter of 2009 to the fourth quarter of that year.