• Adults ages 18 to 34 prefer instant messaging, text messaging, cell phones and social sites as main sources of information and entertainment;
  

• Consumers 50 and older prefer the Internet to their mobile phones;

• Adults over age 50 tend to engage in online activities like researching financial and medical information;

• Those ages 25 to 49 spend more Internet time banking online and reading news;

• Digital addressable advertising delivered to targeted households improved media efficiency by 56%;

• Emails promoting in-store visits in 2009 grew by 50%, highlighting the increased usage of email for cross-channel marketing;

• There are 276.6 million mobile phones in the United States, and more than 70% of mobile phone owners always carry their phone; and
  

• Consumers continue to start offline shopping trips while online at home with searches that usually are branded or navigational and comprise only one or two keywords.

"Consumer behavior and preferences have shifted in favor of digital experiences and constant connectivity," said Ashley Johnston, vice president of marketing for Experian Marketing Services. "Marketers who understand and embrace the digital landscape as it exists today and combine this knowledge with consumer insight and data-driven best practices will realize greater customer engagement."