March 17, 2010, CENTENNIAL, Co: Senior Market Advisor, published by Summit Business Media, announced the results of its first Advisor Survey today.  The survey asked licensed insurance advisors serving the senior market to provide their thoughts on the state of the industry.

Questions included details on which marketing and lead generation strategies are producing the best results, advisors' biggest concerns, and whether or not advisors' relationships with their longtime clients and prospects has changed.

"We had a fantastic response to our first Advisor Survey, with more than 500 advisors participating," said Senior Market Advisor Editor Daniel Williams. "We received valuable data from advisors and obtained great insights on their challenges, how they are adapting to a changing marketplace, and how they're finding success with new lead generation techniques."

Highlights of the Advisor Survey include:

• 83% said that their advisor-client relationship has evolved to a more educational role

• The economy is top concern keeping advisors up at night, followed by lead generation and industry legislation

• 57% said that an altruistic marketing strategy - community involvement - is working

Results are featured in the March issue of Senior Market Advisor, and complete survey results are available online at SeniorMarketAdvisor.com.