KPMG Survey: Mobile Banking Gaining Acceptance in U.S.

NEW YORK, July 22, 2010:  KPMG's fourth annual Global Consumers and Convergence survey finds that mobile banking and payments are increasingly gaining acceptance among U.S. consumers.

The survey evaluated the use of mobile devices such as cell phones, smartphones, and personal digital assistants (PDAs) for financial transactions. More than 5,600 people in 22 countries worldwide participated in the survey, which examines trends in the use of mobile technology.

Evidence of the growing acceptance of mobile banking among U.S. consumers includes indications from respondents that 19% have conducted banking transactions on a mobile device, up from just 9% when KPMG last completed this survey 18 months previously.

U.S. respondents who said they were comfortable using their mobile devices for financial transactions (e.g. mobile banking and mobile payment transactions) grew to 16%, a change from 6% in the last survey. Respondents not comfortable with such usage declined to 55%, an 11% drop from the last survey.

While U.S. consumers have become more comfortable using their mobile devices for financial transactions, they still trail much of the world in this regard. In fact, about one-third of consumers globally in the new survey said they were comfortable making financial transactions on a mobile device.

“U.S. consumers are warming up to the ‘mobile wallet’ concept in which the mobile device will function as a payment and financial transaction instrument,” said Mitch Siegel, director in KPMG LLP’s Banking and Finance Advisory practice. “Banks are actively engaged in developing platforms and interfaces that will make this concept seamless and familiar for the consumer, while also developing business relationships with players involved in developing the end-to-end eco-system.”

 “Mobile banking is gaining popularity and acceptance as consumers discover the utility it provides and the secure nature of the platform,” said Carl Carande, a principal in KPMG LLP's Banking and Finance Advisory practice. “To continue to spur adoption, banks may need to continue to educate consumers about the security of the mobile banking environment and further promote the availability of this vehicle that helps make banking more accessible and convenient."

Nearly three-quarters of U.S. respondents said that their current bank either does not offer banking through a mobile device or that they did not know if their bank offered this service.

Among age groups, U.S. consumers age 16-24 conducted mobile banking the most with 33% of the respondents in this bracket indicating they have conducted banking on a mobile device. Among all U.S. respondents who have not conducted banking through a mobile device, 52% cited security and privacy as the primary reason.

In other findings, the KPMG survey found:

  • More than 10% of the U.S. consumers indicated that they used their mobile device to buy something from a retailer’s mobile site. This doubles the 2008 responses, but trails global consumers (28%) who bought from retail mobile sites.
  • 10% of the U.S. consumers said they conducted an investment transaction - such as buying or selling stock — on their mobile device. By comparison, nearly 30% of global consumers said they had conducted such a transaction.

Source: PRNewswire

About KPMG LLP

KPMG LLP, the audit, tax and advisory firm (www.us.kpmg.com), is the U.S. member firm of KPMG International Cooperative (KPMG International). KPMG International’s member firms have 140,000 professionals, including more than 7,900 partners, in 146 countries.

The views and opinions expressed in the survey results are based on the responses of the survey participants and do not necessarily represent the views and opinions of KPMG LLP.

 

What did you think of this article?




Trackbacks
  • No trackbacks exist for this post.
Comments
  • No comments exist for this post.
Leave a comment

Submitted comments are subject to moderation before being displayed.

 Name (required)

 Email (will not be published) (required)

 Website

Your comment is 0 characters limited to 3000 characters.