Vernon Hills, Illinois/April 6, 2011:  Baxter Credit Union, already know for pioneering telephone loan services, has a reputation for being an aggressive and successful auto loan lender.  They continue in that tradition this Spring with a campaign to capture auto loans held at other financial institutions.

In their "Save Money" campaign, BCU is offering either up to 1% A.P.R. off an existing rate, or 90 days of deferred payment.  To sweeten the deal, BCU will deposit $100 into an existing savings account.  Loans already at the Credit Union do not qualify.

This promotion is smart for several reasons.  First, lowering the A.P.R. and giving away $100 is an offer that should get the attention of most consumers.  Second, the Credit Union can always lengthen the remaining term on the loan to assure account profitability.  Third, the program serves as a reminder to all members that the Credit Union is in the business of lending.  That message, at a time when demand for new cars in finally on the up swing, can't be over emphasized.

BCU is delivering this campaign message in emails notifying that online statements are ready, as well as in their newsletter and website.