The ABA Marketing Conference, scheduled for the Marriott Baltimore Waterfront in Baltimore, Maryland, September 18-20, will focus on placing bank marketers up front in all strategic business initiatives. 

Keynote speakers include internationally-recognized business trend expert Peter Sheahan who will reveal the five competencies that enable you to understand and utilize the forces that drive buyers’ behavior.   Also, Becki Drahota, president and founder of Mills Financial Marketing, will explain how community banks can reclaim the value proposition they provide to America’s families and businesses and how marketers can enhance their banks’ image and boost respect. 

The nation’s top business and banking experts will present sessions focusing on such topics as:

• Extreme Bank Makeover: Deposit Product Edition;
• The Business Case for Mobile;
• Delivering a Seamless E-branch Experience;
• The Role of the Branch in an Age of Automated Banking; and
• From Good Ad Campaigns to Great Ad Campaigns.

In addition, new ABA CEO Frank Keating will discuss the issues that confront the banking industry and share insights into how strong marketing leadership drives successful organizations. 

Prospective attendees with tight marketing budgets that restrict conference travel can use ABA’s online “Justification Toolkit” by visiting http://www.aba.com/Events/MKTG_JustificationKit.htm.   Conference participants can earn up to 22 Certified Financial Marketing Professional credits and 10.00 Continuing Professional Education credits.       

Conference registration is $1,190 for ABA and ABA Marketing Network members, $1,685 for non-members.  For more information or to register, call 1-800-BANKERS or visit http://www.aba.com/Events/MKTG.htm.