According to the 3VR survey report, 76% percent of customers who are greeted by name when they visit a bank branch believe that they are loyal customers of that bank.  

Name recognition by bank tellers is an easy way for banks to bolster their relationships with customers.  3VR’s survey also found that 69% of respondents said that their customer loyalty is positively affected by tellers recognizing them by name when they walked into a bank.  

3VR supplies video surveillance equipment that can analyze the video feeds and supply tellers the names of customers before visiting a teller station. 

"Our polling highlights how customer service drives customer loyalty.  Increasingly, video intelligence technologies are allowing financial institutions to creatively leverage their existing video surveillance investments beyond just security," said Al Shipp, CEO of 3VR.  "The ability for banks to use video to recognize customers by name, reward the most valuable customers, meet suspicious activity, report compliance requirements and curb fraud, is quickly up-leveling the role of video in the IT ecosystem from a cost center to a revenue generator."

In addition, consumers support the use of advanced technologies to deliver better customer service as 78 percent of those surveyed said that they are comfortable with financial institutions using cameras in their branches to better serve their customers.

The polling firm, Zogby463, polled 2,153 adults in August 2011 for 3VR.  The poll has a margin of error of +/- 2.2 percent.

3VR provides video surveillance for banks and is based in San Francisco, CA. www.3vr.com.

Source: 3VR