Bank Marketing News
Your database for financial products, services and customer research from Financial Marketing Systems, Inc.
Bank Marketing News: Category Archive for Measurement

Harris Poll Reports Personal Savings, Investments Falling, and Few Adopting Overdraft Protection

Posted by Mark Rodrigues at 2/3/2011 8:24 AM | Add Comment

Building Trust with the Female Investor

Posted by Deborah Nixon PhD at 1/26/2011 10:06 PM | View Comments (1) | Add Comment

Just How Far Have Rates Fallen? Year over Year Compared

Posted by Mark Rodrigues at 12/21/2010 12:12 PM | Add Comment

Relationship Marketing Could Help Diminish Resentment About Banking Fees

Posted by Mark Rodrigues at 8/27/2010 11:05 AM | View Comments (3) | Add Comment

What Influences the High Net Worth Investor?

Posted by Mark Rodrigues at 5/26/2010 6:38 AM | Add Comment

How To Tell If You Have A Good Response

Posted by Mark Rodrigues at 2/9/2010 2:28 PM | Add Comment

Checking Fees Rise to Record Level in 2009

Posted by PRNEWSWIRE at 10/1/2009 7:58 AM | Add Comment

How to Improve Incremental Results

Posted by Mark Rodrigues at 12/24/2007 1:17 PM | Add Comment

Local Insight boosts Marketing Results, Lowers Cost

Posted by Mark Rodrigues at 11/9/2007 5:28 PM | Add Comment

American Express Ranks Highest in Credit Card Satisfaction

Posted by Mark Rodrigues at 10/10/2007 12:25 PM | View Comments (1) | Add Comment

How To Do A Recency, Frequency and Monetary Analysis

Posted by Mark Rodrigues at 4/6/2007 5:54 PM | Add Comment

ER for the Bank Marketer

Posted by Creston Harris at 12/4/2006 12:38 PM | Add Comment

Assessing the Value of Your Customers

Posted by John Coffey at 12/4/2006 12:01 PM | Add Comment

Are New Customers Really More Expensive Than Existing Customers?

Posted by John Coffey at 12/4/2006 11:59 AM | Add Comment

How to Integrate Your Bank’s Profit System Into Your CRM

Posted by John Coffey at 12/4/2006 11:56 AM | Add Comment

Using What-If Analysis to Increase Your Profits

Posted by John Coffey at 12/4/2006 11:53 AM | Add Comment

Are you G/Lin’?

Posted by John Coffey at 12/4/2006 11:51 AM | Add Comment

Why Marketers Should Be Interested In Cost Accounting

Posted by Mark Rodrigues at 11/30/2006 11:13 AM | Add Comment

Matrix Mail compared to Traditional Direct Mail

Posted by Mark Rodrigues at 10/26/2006 4:24 PM | Add Comment
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