Bank Marketing News
Your database for financial products, services and customer research from Financial Marketing Systems, Inc.
Bank Marketing News: Category Archive for Database Marketing

Matrix Mail explained in just 3 minutes!

Posted by Mark Rodrigues at 9/17/2009 8:15 PM | Add Comment

Study Confirms Relationship Building Value of Matrix Mail

Posted by Mark Rodrigues at 3/25/2009 2:13 PM | Add Comment

DMA Report Finds Direct Mail Still King

Posted by Mark Rodrigues at 5/21/2008 11:58 AM | View Comments (1) | Add Comment

Local Insight boosts Marketing Results, Lowers Cost

Posted by Mark Rodrigues at 11/9/2007 5:28 PM | Add Comment

Equifax Announces Marketing Access to “the unbanked”

Posted by Mark Rodrigues at 10/17/2007 11:13 AM | Add Comment

The Case for Matrix Mail: Addressing Attrition, Cross-sales and Relationship Building

Posted by Mark Rodrigues at 9/14/2007 5:06 PM | Add Comment

How To Do A Recency, Frequency and Monetary Analysis

Posted by Mark Rodrigues at 4/6/2007 5:54 PM | Add Comment

On-boarding Overview

Posted by Mark Rodrigues at 3/2/2007 4:05 PM | Add Comment

What is a Typical Response Rate?

Posted by Mark Rodrigues at 2/1/2007 3:53 PM | View Comments (1) | Add Comment

Marketing Automation Is Not a Fantasy

Posted by Mark Rodrigues at 1/24/2007 9:10 AM | Add Comment

Assessing the Value of Your Customers

Posted by John Coffey at 12/4/2006 12:01 PM | Add Comment

Are New Customers Really More Expensive Than Existing Customers?

Posted by John Coffey at 12/4/2006 11:59 AM | Add Comment

How to Integrate Your Bank’s Profit System Into Your CRM

Posted by John Coffey at 12/4/2006 11:56 AM | Add Comment

Using What-If Analysis to Increase Your Profits

Posted by John Coffey at 12/4/2006 11:53 AM | Add Comment

Are you G/Lin’?

Posted by John Coffey at 12/4/2006 11:51 AM | Add Comment

Our Favorite Things

Posted by John Coffey at 12/4/2006 11:50 AM | Add Comment

Marketing and Warfare

Posted by John Coffey at 12/4/2006 11:47 AM | Add Comment

Murphy’s CRM

Posted by John Coffey at 12/4/2006 11:46 AM | View Comments (1) | Add Comment

Automate Your Marketing!

Posted by John Coffey at 12/4/2006 11:44 AM | Add Comment

How to Use Your CRM to Prospect for New Customers

Posted by John Coffey at 12/4/2006 11:41 AM | Add Comment

Why Marketers Should Be Interested In Cost Accounting

Posted by Mark Rodrigues at 11/30/2006 11:13 AM | Add Comment

Investing in Your Customers to Boost Profit

Posted by Mark Rodrigues at 11/30/2006 11:08 AM | Add Comment

Shopping for Profit

Posted by Mark Rodrigues at 11/30/2006 10:54 AM | Add Comment

Scoring Sales with Your MCIF

Posted by Mark Rodrigues at 11/30/2006 10:49 AM | Add Comment

Using transaction data within your marketing database

Posted by Mark Rodrigues at 11/30/2006 10:41 AM | Add Comment

Learning from History

Posted by Mark Rodrigues at 11/30/2006 10:38 AM | Add Comment

Mapping Your MCIF Data

Posted by Mark Rodrigues at 11/30/2006 10:34 AM | Add Comment

How to Use Credit Scores Within Your Marketing Database

Posted by Mark Rodrigues at 11/30/2006 10:31 AM | Add Comment

Using Demographic Data In An MCIF

Posted by Mark Rodrigues at 11/29/2006 1:28 PM | Add Comment

Using Statistical Modeling In An MCIF

Posted by Mark Rodrigues at 11/29/2006 1:23 PM | Add Comment

Using Historical Funds Transfer Pricing Data (HFTP) for Pricing Decisions

Posted by Mark Rodrigues at 11/29/2006 1:20 PM | Add Comment

Why Householding Is Important In An MCIF

Posted by Mark Rodrigues at 11/29/2006 1:14 PM | Add Comment

Profit From Experience – Lessons in ACH Data

Posted by Mark Rodrigues at 11/29/2006 12:57 PM | Add Comment

How to Use Your MCIF for Asset / Liability Management

Posted by Mark Rodrigues at 11/29/2006 12:49 PM | Add Comment

What is Funds Transfer Pricing and why is it important?

Posted by Mark Rodrigues at 11/29/2006 12:38 PM | Add Comment

How to Use Your MCIF for Relationship Pricing

Posted by Mark Rodrigues at 11/29/2006 12:36 PM | Add Comment

How to Use Your MCIF to Increase Your Fee Income (or, A really quick way to pay for your MCIF!)

Posted by Mark Rodrigues at 11/29/2006 12:32 PM | Add Comment

How to Use Your MCIF to Effectively Price Your Products

Posted by Mark Rodrigues at 11/29/2006 12:25 PM | Add Comment

How to Use Your MCIF to Know Your Customers

Posted by Mark Rodrigues at 11/29/2006 12:21 PM | Add Comment

How to Use Your MCIF to Increase Your Profits

Posted by Mark Rodrigues at 11/29/2006 12:18 PM | Add Comment

Customer Segmentation – Standard or Optional?

Posted by Mark Rodrigues at 11/28/2006 11:34 AM | Add Comment

How to Use Your MCIF to Increase Your Sales Pt. 2

Posted by Mark Rodrigues at 11/28/2006 11:04 AM | Add Comment

How to Use Your MCIF to Increase Your Sales, pt. 1

Posted by Mark Rodrigues at 11/28/2006 10:38 AM | Add Comment

How to Install Your MCIF

Posted by Mark Rodrigues at 11/28/2006 10:30 AM | Add Comment

How to Purchase an MCIF

Posted by Mark Rodrigues at 11/28/2006 10:14 AM | Add Comment

Open Solutions Acquires Raddon Financial Group

Posted by Mark Rodrigues at 11/17/2006 4:28 PM | View Comments (1) | Add Comment

Matrix Mail compared to Traditional Direct Mail

Posted by Mark Rodrigues at 10/26/2006 4:24 PM | Add Comment

The Pathway to Small Business Cross-Sales

Posted by Mark Rodrigues at 10/25/2006 1:13 PM | Add Comment

New Tool Gives Small Banks an Edge with Customer Data

Posted by Mark Rodrigues at 9/25/2006 12:57 PM | Add Comment

Value-driven Marketing

Posted by Mark Rodrigues at 5/13/2006 3:42 PM | Add Comment
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