Bank Marketing News
Your database for financial products, services and customer research from Financial Marketing Systems, Inc.
Bank Marketing News: Category Archive for Direct Mail

Study Finds Direct Mail Usage on the Rise

Posted by Mark Rodrigues at 2/12/2010 11:22 AM | Add Comment

How To Tell If You Have A Good Response

Posted by Mark Rodrigues at 2/9/2010 2:28 PM | Add Comment

Low Rates Not a Time to Stop Promotions

Posted by Mark Rodrigues at 1/20/2010 11:54 AM | Add Comment

Matrix Mail explained in just 3 minutes!

Posted by Mark Rodrigues at 9/17/2009 8:15 PM | Add Comment

Direct Mail Guru Tells Success Secrets

Posted by Mark Rodrigues at 5/4/2009 5:00 PM | View Comments (1) | Add Comment

Study Confirms Relationship Building Value of Matrix Mail

Posted by Mark Rodrigues at 3/25/2009 2:13 PM | Add Comment

DMA Report Finds Direct Mail Still King

Posted by Mark Rodrigues at 5/21/2008 11:58 AM | View Comments (1) | Add Comment

Bank Mail 2007 Volume Trends Down

Posted by Mark Rodrigues at 5/15/2008 3:14 PM | Add Comment

WaMu Marketing Nothing to WuWu About

Posted by Mark Rodrigues at 1/22/2008 3:30 PM | Add Comment

How to Improve Incremental Results

Posted by Mark Rodrigues at 12/24/2007 1:17 PM | Add Comment

Creative Audit Essential to Best-In-Class Results

Posted by Mark Rodrigues at 12/24/2007 1:14 PM | Add Comment

What is a Reasonable Response Rate (part 2)?

Posted by Mark Rodrigues at 10/17/2007 12:05 PM | View Comments (2) | Add Comment

On-Boarding Benchmark Study

Posted by Mark Rodrigues at 9/25/2007 2:09 PM | Add Comment

Writing Effective Sales Copy

Posted by Mark Rodrigues at 9/19/2007 3:21 PM | Add Comment

The Case for Matrix Mail: Addressing Attrition, Cross-sales and Relationship Building

Posted by Mark Rodrigues at 9/14/2007 5:06 PM | Add Comment

What's In My Mailbox? Second Quarter 2007

Posted by Mark Rodrigues at 7/24/2007 4:53 PM | Add Comment

What's In My Mailbox: 1st Qtr 2007

Posted by Mark Rodrigues at 7/3/2007 4:07 PM | Add Comment

Mail Beats E-Mail for Credit Offers

Posted by Mark Rodrigues at 7/2/2007 4:08 PM | Add Comment

The Good News Hidden In The Postal Rate Hike

Posted by Creston Harris at 5/3/2007 12:08 PM | Add Comment

What’s in Your Customers’ Mailbox?

Posted by Mark Rodrigues at 4/13/2007 8:35 AM | View Comments (2) | Add Comment

On-boarding Overview

Posted by Mark Rodrigues at 3/2/2007 4:05 PM | Add Comment

Loan Marketing Trends and Tactics

Posted by Mark Rodrigues at 3/2/2007 3:18 PM | Add Comment

Customer Optimization Key to Improved Profitability

Posted by Mark Rodrigues at 3/2/2007 2:05 PM | Add Comment

What is a Typical Response Rate?

Posted by Mark Rodrigues at 2/1/2007 3:53 PM | View Comments (1) | Add Comment

Marketing Automation Is Not a Fantasy

Posted by Mark Rodrigues at 1/24/2007 9:10 AM | Add Comment

What's in my mailbox today? 4th Quarter 2006

Posted by Mark Rodrigues at 1/17/2007 4:25 PM | Add Comment

Future Mail?

Posted by Mark Rodrigues at 12/8/2006 2:52 PM | Add Comment

KISS me you fool!

Posted by Creston Harris at 12/4/2006 12:43 PM | Add Comment

ER for the Bank Marketer

Posted by Creston Harris at 12/4/2006 12:38 PM | Add Comment

B of A in my Mail Box, and yours, and yours

Posted by Mark Rodrigues at 11/16/2006 9:34 AM | Add Comment

What's In My Mailbox: Bridgeview can't cross copy gaffs

Posted by Mark Rodrigues at 11/14/2006 9:47 AM | Add Comment

Imaged Signatures in Mail Merge Documents

Posted by Mark Rodrigues at 11/13/2006 11:40 AM | Add Comment

Proposed Postage Rates for 2007

Posted by Mark Rodrigues at 11/1/2006 3:34 PM | Add Comment

Why The Model Should Wear More Clothes

Posted by Mark Rodrigues at 10/31/2006 11:40 AM | Add Comment

Bad Copy, Really

Posted by Mark Rodrigues at 10/31/2006 11:21 AM | Add Comment

TARGETING CUSTOMERS PROVIDES BIG RESULTS FOR EQUITY LOANS

Posted by Mark Rodrigues at 10/30/2006 12:22 PM | Add Comment

How to read postal bar codes

Posted by Mark Rodrigues at 10/27/2006 4:39 PM | Add Comment

Fifth Third’s Scores Big Results With Equity Loan Mailing

Posted by Mark Rodrigues at 10/26/2006 5:39 PM | Add Comment

Matrix Mail compared to Traditional Direct Mail

Posted by Mark Rodrigues at 10/26/2006 4:24 PM | Add Comment

What's in my mail box? Second Quarter 2006

Posted by Mark Rodrigues at 10/25/2006 2:23 PM | Add Comment

The Pathway to Small Business Cross-Sales

Posted by Mark Rodrigues at 10/25/2006 1:13 PM | Add Comment

Need for ROI Leads Firms to Direct Marketing

Posted by Mark Rodrigues at 10/23/2006 1:40 PM | Add Comment

What's in my mailbox today?

Posted by Mark Rodrigues at 10/17/2006 1:02 PM | Add Comment

Now available: Secrets of Direct Marketing Arithmetic

Posted by Mark Rodrigues at 10/17/2006 10:55 AM | View Comments (1) | Add Comment

Free Marketing Kits

Posted by Mark Rodrigues at 10/16/2006 3:46 PM | Add Comment

What's In My Mail Box: Third Quarter 2006

Posted by Mark Rodrigues at 10/13/2006 3:34 PM | Add Comment

What's in My Mail Box? 1st Quarter Summary

Posted by Mark Rodrigues at 9/25/2006 1:50 PM | Add Comment
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